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Brands And The Brain: The 4 Second Factor: Branding Strategy Insider

A while back I conducted an experiment on NBC’s ‘Today’ show.  It involved scanning a woman named Kelly’s brain as she walked down the supermarket aisle.  The objective was to study her thought patterns as she made a selection from the thousands of products on offer.  Supermarket executives closely monitored the large screens displaying Kelly’s brain activity as she engaged in her choices. They were thrilled with her selection of brands, and applauded her decision-making processes…

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OAOmar is a regular writer for BIP. He's a Wordpress expert and an avid reader.View all posts by OA →