So you’re the manager or the top guy of a company. You have a lot of things in mind. You read in an article months or days ago that as a manager you need to think of the general stuff and don’t sweat the smaller stuff. That made you feel secure about where you’re sitting right now. I mean, you’re supposed to think about greater things, right? You shouldn’t think about the smaller details anymore, right? You should just be busy about the bigger and more dramatic parts of your project, right? Right?
Well, technically, you’re not quite right.
Here are the reasons why you should also be concerned about the smaller stuff:
Small things add up to become big ones
I don’t mean to sound too philosophical here, but this is the truth. Big things do come from small things. Take your own projects for example. No, let’s consider the “big” projects because those are the ones that you should be concerned about right now.
Do you have a team under you? Didn’t you meet to discuss how you should “break the whole projects into smaller tasks”? Did you not, from time to time, check on your supervisors about the progress of a certain task?
These questions all say that in order for you to finish a project, you had to take it piece by piece. You had to break them down into smaller pieces and segments so that you can finish the whole project.
They touch your clients and customers emotionally
When you give attention to the smaller details, you touch your clients in their emotion. Let’s take as an example how Apple does it. We all know that Apple delivers very good and aesthetically attractive products. But this company also makes the packaging an exciting experience as well. They’ve put enough attention to the way the product is packaged that we see more and more people uploading their videos about unboxing a product of Apple.
This goes to show that people have become aware of the importance of a great packaging. They do not upload their unboxing videos because they want to show how to unpack the product. They want to show you how the experience goes. From taking out the product from the back, peeling off the protective sticker on an iPod or iPhone, to taking out the headphones and slipping out the quick guide. And you feel the quality of the materials used on the packaging.
This is how Apple touched the emotions of millions of customers. And that’s just the packaging!
Attention to details communicates excellence
People know that when the going gets tough, most will just be complacent enough and just deliver a product that works. But people appreciate more those products that not only work, but also look like they work!
People see and know the value of the tiniest detail put in a product. They may not be too cognizant about that because the process is so intricate that most people fail to catch themselves appreciating a fine detail done in excellence, but they “just can’t understand” why they want to buy that product.
That’s the emotion. Emotions can sometimes be so strange that they go beyond our way of understanding them. But just the same, people want to buy because they know that when a product’s finer details are given attention, the bigger and more general details have also been given the same—or even more. That’s excellence.
Delegate the responsibility
Okay, I said that you weren’t “quite” right, because you do have a valid point. You’re the manager; surely you have people under you who take care of the finer details. Exactly my point. You have people whom you manage. But by large, they still get instructions from you. Delegate the act of really doing the nitty-gritty of the finer details, but you do still have to think about and plan about it. You have to make sure that everything is carried out the way you would want it to be.
What do you think about it? Are you giving enough attention to the finer and smaller details? What do you like to add?
Let us all know in the comments!