Twitter, the micro-blogging phenomenon which is now signing up 370,000 new users daily on average, is redesigning its site for easier navigation; all to make its millions of users’ tweeting experience more fluid and much easier. New feature like embedded YouTube videos are also included. 145 million users after four years of twitting, this is indeed a good move for Twitter.
Twitter allows users to send 140-character text messages –you call them tweets — to groups of followers. The company has quickly become one of the Web’s most popular social networking services, along with the famous Facebook and LinkedIn.
Chief Executive Evan Williams hopes the new site will also improve discovery, making twitter.com more of an information resource. He also noted that the revamped twitter.com features a completely new design and architecture, which is more responsive and user-friendly.
Williams said more than 90 million tweets are sent per day on average.
“You don’t need to tweet. Twitter can be great just as a way to get information,” Williams said.
The company wants to widen Twitter’s appeal. It’s also rolling out a new advertising system, as it aims to transform its vast user base into a sustainable, revenue-generating business. Williams said he hopes the redesign will help to better monetize the service.
It seems very clear that Twitter is increasingly challenging the known Web giants such as Yahoo Inc and Google Inc for consumers’ online time. And it’s doing a pretty good job.
The new twitter.com will start rolling out to a small percentage of users on Tuesday, and will be rolled out incrementally on a global basis over the next several weeks.
What do you think about this new move from Twitter? What other features would like it to have? What do you like to share?
Let us all know in the comments!