Google now searches the Web as you type—not after you type.

Yes, you heard it right. The search giant introduced Google Instant and promises to save users time. The new tools were set to roll out in the U.S. and will spread internationally through the rest of the week. Businesses that work hard to be found in Google’s results may have to adjust their strategies based on the changes.

Google’s latest search feature attempts to predict what you’re searching for as each letter is entered in the query box. For example, typing the letter “w” causes Google to speculate that you are looking for the weather. It instantly displays a local forecast. There’s no need to type the entire title and press enter. Google Instant predicts your interests based on past search history and your local Web address, telling Google where you are exactly.

Sounds good to you? You need to go to your Google account to activate Instant.

Mayer said. “We estimate this will help users save two to five seconds per query,” as the average Google query takes 15 seconds to enter and 300 milliseconds to process. Google Instant is here to virtually make that a lot shorter. Google Instant makes search more interactive. Google is developing a version of instant search for mobile devices, too such as cellular phones.

So what about the other websites that rely on Google for optimizing their pages? How are they going to compete with W for Weather? Simple: they just need to adapt to the change. This will really change the search engine optimization for websites. Not only should websites take care in having the most used keywords, but they also have to take into consideration every single letter of the word. Keywords may soon be taken out of spotlight, and in goes “Keyletter”. Get it?

I know it’s too soon to say and we still need to observe how this new Instant goes and how well users are going to accept this. But hey, if my Google search will be that cool and smart, I’d go for it. Because in the end, everything boils down to saving as much time and hitting the most results as fast as you possibly can.

Your thoughts

What do you think will be the impact of this new feature started by Google? Do you think this is feasible? Are you excited to use this? Have you used this?

Let us all know in the comments!