There’s a good read in light of our previous article – Digital Price Points – over at Harvard Business Review regarding Micropayments.

And yet, here’s the great irony — I couldn’t honestly tell you how much I’m spending on text messaging (with two college-age offspring, maybe I don’t really want to know). I spend $49.99 on high-speed Internet access every month. And I begrudgingly pay nearly double that on a cable bundle, which is the only way to get certain channels that I really want — by buying several hundred that I never look at. I’m quite happy to spend (a little) money on iTunes. And I buy everything from shear bolts (don’t ask) to vitamins on Amazon.

Why? It all comes down to how the payment link of customers’ consumption chains fits into their total experience.

If you enjoyed this post, make sure you subscribe to my RSS feed!

About the Author

OAOmar is a regular writer for BIP. He's a Wordpress expert and an avid reader.View all posts by OA →