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Micropayments?

There’s a good read in light of our previous article – Digital Price Points – over at Harvard Business Review regarding Micropayments.

And yet, here’s the great irony — I couldn’t honestly tell you how much I’m spending on text messaging (with two college-age offspring, maybe I don’t really want to know). I spend $49.99 on high-speed Internet access every month. And I begrudgingly pay nearly double that on a cable bundle, which is the only way to get certain channels that I really want — by buying several hundred that I never look at. I’m quite happy to spend (a little) money on iTunes. And I buy everything from shear bolts (don’t ask) to vitamins on Amazon.

Why? It all comes down to how the payment link of customers’ consumption chains fits into their total experience.

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OAOmar is a regular writer for BIP. He's a Wordpress expert and an avid reader.View all posts by OA →