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Category Archive for: ‘Marketing’

Let Me Count The Ways Blockbuster Failed to Adapt

Tweet As I was visiting my parents this weekend, I passed by what used to be my local Blockbuster. For over 12 years, I had been renting movies from there on a regular basis. This time though, when I drove by, the lights were on, but the interior looked different. Much different. It took me a second to realize it, …

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What If There Is No Apple Tablet?

Tweet Sometimes I wonder if I am the only one asking that question. Yes, it’s quite obvious there have been hints at a tablet for at least a year now. Yes, there’s been “leaked” information. Yes, the rumors are swirling. Yes, there are stunning Photoshop mock-ups of what it may look like. But – Apple still has not yet confirmed …

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Quote: Design is…

Tweet Design is intelligence made visible Alina Wheeler

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Sales Pitch Presentation

Tweet A good sales-pitch presentation for your product or service should have three main parts to it: 1. The Problem 2. The Solution 3. The Call Let’s look at each of these separately. The Problem This is a description of the problem you are aiming to solve. In other words, what is the gap in the market that your product …

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Super Bowl Advertising Worth It?

Tweet Score one for social media versus traditional advertising. Pepsi, for the first time in over 20 years, will not be advertising during the Super Bowl. This is a significant step because it shows the influence that social media is building against traditional advertising platforms. This seems to be the second wave of companies shifting to social media. The first …

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Facebook Marketing: IKEA’s Genius Use of Photo Tagging

Tweet An account was created for the store manager at the Malmo store. Over a two-week period, showroom images were uploaded to his Facebook photo album. Using the all-popular “tagging” feature, customers were able to locate items in the pictures and put their name on it. The first person to tag an object got to take it home. The word …

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The Little Things in Customer Service

Tweet “People expect good service but few are willing to give it.” Robert Gately I was having a meal at a restaurant today (Nandos) where I experienced a very high and professional level of service. This is a place I frequent occasionally. On some occasions the level of service is high for a mid tier eating place where the emphasis …

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Harvard Business: Don’t Wait for the Right Deal to Come Along

Tweet Do you sit back and wait for the deal to come to you, or do you go out and hunt it down? That’s a primary question posed by Anthony Tjan over at Harvard Business. It is often true that when you keep pursuing something and going after it, you might find a way in from a place you didn’t …

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A Small Prize to Build Loyalty

Tweet I recently decided to drop off my clothes at a new dry cleaner’s near my house. When I walked in, they were celebrating their grand opening with 50% off, and had a slew of prizes for which you could literally put your name in a bowl. Among the prizes? $50 gift card to a popular local eatery, $25 gift …

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Are You Really Listening?

Tweet Eddie Yoon has a good post about Tapping into your Super-Consumers. We couldn’t help but think about the well documented complaints about the Apple App Store for its iPhone. Many developers are asking for transparency in the approval process, quicker turnaround time, and more open standards. The Android platform has capitalized on this by touting an open platform. The …

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