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Category Archive for: ‘Marketing’

Creative Print Advertisements

Tweet These are definitely worth taking a look at. From Webdesignledger. We’ve posted just a couple of them here below:

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Clutterpad is here: Awesome Project Management

Tweet We’ve all been waiting and Clutterpad is finally here. So what is it? It’s an awesome online project management and collaboration tool with todo lists, calendars, messages, chat rooms, contacts, document version control and an online file manager. Visit the Clutterpad Tour Page to view video tours of each section. Alternatively, Sign up now to get a free 1-month …

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Lessons Learned from the Hummer Demise

Tweet We talked about the Hummer demise previously by lightly exploring the issue of brand extension. Andrew Winston has a great article where he looks a little deeper at some lessons learned. The Hummer was a product that only made sense in a bygone era of really cheap resources. I’m clearly not a fan, but it’s not just personal distaste …

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Changing Game of Word of Mouth

Tweet As I sat down at a local frozen custard joint, I pulled out my iPhone and went to the Gowalla app, ‘checked in’ and quickly let my friends know exactly which dessert I was enjoying. People do this every day on apps such as this (including the more popular Foursquare). It made me realize that apps like this are …

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Undercover Boss: Hooters Episode

Tweet I was a bit disappointed with this episode. There seems to be a lot of ways it could have gone and the CEO could have improved the brand but it all fell by the wayside. 1) There wasn’t enough closure in regards to the manager who was degrading his employees. He should have been fired or retrained but seemingly …

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Opportunity Cost of Free Breakfast at Denny’s

Tweet The SF Weekly Food Blog had this great and humorous infographic about getting a free breakfast at Denny’s. They advertised during the Super Bowl that today would be a free Grand Slam on them. This is a classic hook – offer something of value for free, and hope they will get something else. Most people will inevitably order more …

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Are We in Control of Our Own Decisions?

Tweet This is an excellent talk by Dan Ariely given at Ted. Well worth the watch.

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The 3G Battle

Tweet As Verizon and At&t battle each other out during commercials regarding their 3G coverage, we’re left wondering what do these commercials really accomplish? Verizon boasts the largest 3G network. At&t boasts the fastest 3G network (plus coverage of 97% of Americans via the Edge network). Our question is are these commercials at all effective in making people switch from …

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The Book of Jobs

Tweet Steve Jobs has made the front cover of the Economist. The Book of Jobs. I love it!

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How Would You Handle A Recall

Tweet By now you have heard about the big Toyota recall. Reports are out that sales have dropped significantly and the PR disaster will have ongoing fallout as well. Toyota was obviously in a tough spot, especially having to announcing the recall before a solution was found. How do you think they have handled it? Is it the best they …

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